the name started with email
but the work goes way deeper
I'm Kara and after 15+ years in marketing, brand strategy, and automation, one thing is clear: most teams don’t need more content or more tools. They need clearer communication, better systems, and someone who can help them make sense of it all.
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That’s where I come in.
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I started Email is Cool to help growing teams cut through the noise—both externally (hello, marketing ops and campaigns) and internally (yes, your internal newsletter can be good).
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Whether you’re launching a new product, building a stronger culture, or finally cleaning up your email flows, I bring a strategic brain, a creative eye, and zero jargon.
what I'm about:
Messaging that actually sounds like you
Whether it’s a nurture email or an monthly newsletter, I help teams find a voice that feels human and consistent.
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Marketing that works behind the scenes
Think clean email marketing automation, simple systems, and processes that scale without stress.
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Internal comms that don’t get ignored
From onboarding to leadership messaging, I help people teams and execs communicate with clarity and intention.
who I work with:
â–¹ Founders, CMOs and growing teams in need of plug-in email strategy + execution
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â–¹ HR, People, and Ops teams who want better employee-facing comms
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â–¹ Marketing orgs who need support with structure, systems, and storytelling
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â–¹ Mission-driven orgs, especially those in social impact spaces
+ a little more, because you're cool
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I’m stereotypically left handed: creative with terrible handwriting
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I’m working remotely from Kansas with my husband and three kids
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Love 'The Office. If you want to debate vs 'Parks and Rec' I’m all ears. Come prepared with a pretty good defense.
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I spend my free time traveling, gardening, attempting hot yoga and cheering the Jayhawks
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Whatever a "boss babe" is, I'm sure I'm not that. I’m terrible at networking and a worthless salesperson.